My career has been spent in the electric power industry. Many have heard of the "war of the currents". Whoever you feel is the better man is not the issue but rather power companies carried the Edison name. So as a nod to the power industry, I looked for a name that would tie my connection to beer. Edison was not my first choice but as naming goes, you have to find one that is available. Edison happened to come up when I was describing naming ideas to my attorney and the trademark was available. The light bulb lit!